$12.7B
IN SALES
Yes, you read that right. That's 'B' as in billion.
Lawrence & Schiller has helped create almost $13 billion dollars in lottery sales.
Those sales generated more than $1.8 billion in funding for the people of South Dakota and Idaho.
EVEN BETTER?
NO RECORD
IS SAFE
It all started in 2015.
L&S teamed up with the South Dakota Lottery to improve sales and increase revenue back to the state. We set new records for both in year one. In fact, in the last 11 years, we’ve helped produce an 88.5% sales increase and a 91% increase in revenue back to the state.
SOUTH DAKOTA LOTTERY
88.5%
sales increase
91%
revenue increase back to SD
"
Lawrence & Schiller has been a tremendous partner for the South Dakota Lottery since 2015. Their team does an excellent job collaborating and bringing fresh ideas on marketing efforts, research, and digital properties. And their expertise in both advertising and the Lottery industry has grown our player base while keeping them engaged. The “Good Fun” brand developed by L&S has resonated strongly with South Dakotans.”
Norm Lingle
EXECUTIVE DIRECTOR | SOUTH DAKOTA LOTTERY
IDAHO LOTTERY
Record
sales year
in 2026
$90M
record dividend check
Then, in 2024, we joined forces with the Idaho Lottery.
By 2026, they had their largest sales year ever and provided the governor with a record $90 million dividend check.
"
Lawrence & Schiller is such an amazing partner. They go over-the-top in strategy. Very data driven. World-renowned creative. I can’t thank them enough for all they do.
Sherie Moody-St.Clair
DEPUTY DIRECTOR of MARKETING | IDAHO LOTTERY
35
AMERICAN ADVERTISING
AWARDS
19
NASPL AWARDS
& NOMINATIONS
14
TELLY AWARDS
01
FLEURRY AWARD
HOW DO WE DO IT?
With 11 years of experience, we know the lottery business inside and out. But, first and foremost, we collaborate closely with the lottery teams in each state to develop a distinct brand position and strategy. After that? It’s all about award-winning creative, innovative media plans, insightful consumer research and telling the lottery story.
LET
THE GAMES
BEGIN
Enough about us. We’ll let our work do the talking the rest of the way. Here’s a sampling of some of our most successful campaigns. If you’d like to see more, just let us know.
WE'VE ONLY
SCRATCHED
THE SURFACE
While we’ve focused on big picture strategy and creative, so much more goes into generating revenue. Integrated sales platforms, CRM systems, websites, apps, ticket design, email drip campaigns, player loyalty strategies…you name it, we’ve done it. We know the industry, we know the players and we know the industry players. That’s how you get record results.